Brand Activation, General Updates, Influencer Marketing, Location-based Marketing, Micro Influencer

Brand Partnerships


In light of the persistent challenges of consumer engagement and brand positioning, brand partnerships have become more common as an effective way to extend market reach and establish a broader physical presence in the marketplace. And, with today’s consumers seeking brands that fit their lifestyle, its critical that these partnerships drive interest and engagement within the right target

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Brand Activation, General Updates, Influencer Marketing, Location-based Marketing, Micro Influencer

What is this thing called location-based marketing?


“Location-based marketing.” It’s such a buzz term these days. But, what is it, really? At the highest level, location-based marketing offers marketers the ability to reach key influencers who can help promote and elevate their brand, products and services through social media. In practice, location-based marketing touches multiple disciplines within an enterprise, including marketing, training,

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Brand Activation, General Updates, Influencer Marketing, Location-based Marketing, Micro Influencer

Location: The Perfect Filter


The title says it all. Location is the perfect filter. Location-based consumer engagement is on the forefront to become one of the most viable and data-rich methods for marketing professionals to use in identifying the best influencers in real time. In fact, we’ve found that leveraging latitudinal and longitudinal factors cut out incredible amounts of

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Brand Activation, General Updates, Influencer Marketing, Location-based Marketing, Micro Influencer

Qualifying Social Leads


Influencer marketing has outgrown what we all initially thought would be a trend. It is now proven, that it has a huge ROI and it’s staying for the long-haul. Marketers embrace! Successful influencer marketing is not about touting your brand or sending an offer to the 10,000 people who have the most followers on Instagram and Twitter. It

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Brand Activation, General Updates, Influencer Marketing, Location-based Marketing, Micro Influencer

Mid-Tier Influencers Matter


Let’s face it. Celebrities rarely engage with users. Yes, they share content and pictures, but is Taylor Swift going to invite you to join her out on a Saturday night via Instagram? Probably not. A mid-tier influencer will though. These influencers have between 1,000-10,000 followers on social media. They produce the organic conversations that drive people to

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