General Updates


General updates from GroundSignal.

Brand Activation, General Updates, Influencer Marketing, Location-based Marketing, Micro Influencer

Mid-Tier Influencers Matter


Let’s face it. Celebrities rarely engage with users. Yes, they share content and pictures, but is Taylor Swift going to invite you to join her out on a Saturday night via Instagram? Probably not. A¬†mid-tier influencer¬†will though. These influencers have between 1,000-10,000 followers on social media. They produce the organic conversations that drive people to

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