Brand Activation, Influencer Marketing, Location-based Marketing, Micro Influencer

Location Marketing: How To Find Sports Fans Who Connect With Your Brand


While already a highly lucrative market, the sports market in North America is expected to be worth $73.5 billion by 2019 (Source: Forbes). High profile sporting events present an ideal opportunity for brands to garner the attention of enthusiastic sports fans and introduce them to new products. In fact, the 2017 Super Bowl registered the

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Brand Activation, Influencer Marketing, Location-based Marketing, Micro Influencer

How Micro-Influencers are Changing the $265B Beauty Industry


The beauty industry is changing rapidly, attributable in large part to shifting population demographics. Millennial women between the ages of 19-35 are now buying more beauty products than any other demographic and they are heavily influenced by others (Source: Mintel). At the same time, a new type of influencer has emerged in the world of

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Brand Engagement, Influencer Marketing, Location-based Marketing, Micro Influencer

Location-Marketing: How To Find Hispanic Millennials in New York


Millennials are the largest generation in U.S. history and they are reaching their prime spending age. Ka-ching! By 2020, Millennials will comprise almost 50% of the U.S. workforce — and this will increase to 75% by 2025 (Source: Kissmetrics). Marketers everywhere are trying to figure out how to capture the attention of Millennials, and hold

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Brand Activation, General Updates, Influencer Marketing, Location-based Marketing, Micro Influencer

Brand Partnerships


In light of the persistent challenges of consumer engagement and brand positioning, brand partnerships have become more common as an effective way to extend market reach and establish a broader physical presence in the marketplace. And, with today’s consumers seeking brands that fit their lifestyle, its critical that these partnerships drive interest and engagement within the right target

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Brand Activation, General Updates, Influencer Marketing, Location-based Marketing, Micro Influencer

What is this thing called location-based marketing?


“Location-based marketing.” It’s such a buzz term these days. But, what is it, really? At the highest level, location-based marketing offers marketers the ability to reach key influencers who can help promote and elevate their brand, products and services through social media. In practice, location-based marketing touches multiple disciplines within an enterprise, including marketing, training,

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